User:KatrinaLeibius

One of the very first selections we make as internet marketers involves the critical choices in designing websites. We each have differing opinions and viewpoints of just what our site should look like. A lot more often than not, these choices are based on personal opinions or selections limited to the themes of the respective programs utilized for building the site. But there needs to be more to the than personal preference – with no real basis for the logic and methodology tha should go into the decisions!

What about this logic —beyond the appearance – lets also look at the "sales" potential of one design vs another. Think about it, why do some websites sell better than anothers? Would you desire a marketing degree to make a website? Does design have much impact on sales?

You may well not realize this but a lot of the successful internet marketing businesses already figured out that design, or layout of the web site should be as much of an advertising decision as the ad copy. Why is that?

Web creative designers (and people with software apps) can do some amazing things with graphics and colors. You will also have an infinitely more professional looking site when an expert applies his or the woman handiwork. Nevertheless , it is critically important to understand some of the key elements that smart marketers make certain appear (or NOT appear) on highly profitable sites. After all, having a "pretty" site does you no good if you are not generating traffic or earnings from sales. Being aware of these will help you (or your selected designer) to keep in mind this balance between marketing and design. Three key elements are color, graphics, and design.

COLOR

Designs with a dramatic color can make compelling selections for setting a mood. But reading on a computer screen demands as much contrast as possible, otherwise the reader will develop vision fatigue. You do not want to irritate or wheel your visitors at all or they may leave, so be certain that the key body of your website copy is black writing on a white history – or as near to that ideal as possible.

Colors also change appearance on different monitors, so what looks cool and calm on a single monitor may be bright and glaring on another. Simple works.

GRAPHICS

Striking, bold visuals can be considered a real eye-catcher for visitors. Still, successful internet marketers are pretty much unanimous in saying that you should avoid flash graphics as much as possible. Again, they tend to tire visitors eyes or create a distraction from the written copy. Even if they are primarily thankful for the work it may subconsciously annoy them. Simplicity is again the best way to go.

LAYOUT
The first ‘fold’ of your site is similar to opening a tractional paper notice. If you remove a letter from an cover that is folded in three, you will obviously view the top ‘fold’ first.

This fold is what individuals will see without scrolling down the page. That is CRUCIAL that important elements like descriptive headlines, your contact number, e-newsletter subscription form etc. all show in the first fold. Do NOT place banners here unless they may be the primary component of your business as you will be giving prime space to other websites and your customer (which you fought hard to get in the very first place) will be gone just as quickly.

These are just some of the important elements you should be aware of when making your site. This particular "balance" will greatly increase your sales potential ~ once you incorporate this into your design criteria. With both design and "sales-ability" used as the foundation for the website in the first design stages you will reap the financial benefits for years and years.